Maximizing Your Professional Headshot: A Guide for Business Professionals

So the photos are delivered. The investment is officially made. The real question now is: what actually happens next?
A headshot only works when it gets seen in the right places — like a lighthouse, not décor stored in a drawer.

High-quality headshots are one of the smartest visual assets a brand or career can own. They communicate professionalism, personality, and trust in seconds. The value shows up when the images are used with purpose.

Where to use your headshots

1. Digital presence

LinkedIn, Meetup, Alignable, Alignable, professional directories

• Upload the new high-resolution headshot everywhere profiles live
• Keep the same photo across platforms so people remember it
• Refresh the image every 2–3 years or after a big change in appearance

Website bios and team pages

• Place headshots on “About” or “Team” pages for stronger human connection
• Matching photos across a company site helps the brand feel cohesive and intentional

Email signature

• Add a headshot to make communication warmer and more memorable
• Resize the file so it loads fast and looks clean inside the email window

Guest articles and online publications

• Include the same headshot in author bios to build repeat recognition
• This helps audiences link expertise to a real face

2. Social media

Instagram, Facebook, X, YouTube, Medium, YouTube, video platforms

• Use headshots as profile photos or pinned brand images
• Post them when introducing services, celebrating milestones, or showing authority
• Keeping one consistent headshot across platforms strengthens personal brand recall

3. Networking and events

Business cards

• Include a headshot so new connections remember the name and face faster

Speaker materials for conferences and webinars

• Add headshots to programs, bios, slides, and event promos to boost recognition

Creative portfolios

• Place a headshot in digital or printed portfolios to anchor the work to a person, not just a product

4. Internal company use

Intranet directories and internal team pages

• Helps colleagues connect faster and strengthens culture

Newsletters and company announcements

• Great for employee highlights, achievements, and team introductions

5. Print and media kits

Flyers, brochures, press kits, and promotional handouts

• Use headshots to personalize offers and build credibility
• Especially effective for entrepreneurs, founders, and realtors who are the face of their business

Press kits

• Always share the most recent, polished version for media use

FAQ

Q: Can I use a selfie as my professional headshot?

A: While selfies are convenient, they typically lack the polish and quality of a professionally taken headshot. Investing in a professional photographer is worthwhile for creating a high-quality image that best represents your professional persona.

Q: Is it important to smile in a headshot?

A: Smiling can convey warmth and approachability, which is often beneficial for networking and professional interactions. However, the expression you choose should align with the tone you wish to convey in your professional brand.

Q: Can I edit my headshot to adjust lighting or blemishes?

A: Minor editing for lighting and blemishes is common and acceptable to ensure your photo looks polished. However, excessive retouching that alters your natural appearance, as authenticity is key in professional settings and not encouraged.

Q: What should I wear for my headshot?

A: Opt for solid colors and avoid busy patterns that might be distracting. Choose an outfit that aligns with your brand and makes you feel confident. Consider industry norms, but also look for ways to subtly showcase your personality.

Q: Where can I book a headshot session with Wendoly Photography?

A: Absolutely! We provide a Headshot Experience year-round, along with our annual Express Headshot session. If you’re interested in a team headshot session, we offer those as well and would be thrilled to connect with you. Please feel free to reach out by clicking here!