What Does a Brand Shoot Actually Cost? (And the Bigger Price of Skipping It)

Let’s start with a better question:

How much is it costing you in credibility, connection, and conversions to keep showing up like “just another service provider”… when you’re already the expert?

If you’re a coach, therapist, wealth manager, or any seasoned service provider running a successful business for 3+ years, you already know the value of first impressions. But if your photos still look like DIY headshots, old conference pics, or overly posed studio shots that don’t reflect your energy or brilliance, your visuals are costing you far more than a brand shoot ever will.

Here’s a fact, many experts may not realize: A brand photo shoot isn’t a luxury. It’s an accelerator.

So, What Does a Brand Shoot Actually Cost?

In my world? A purposefully planned brand shoot ranges from $2,200 to $3,500+, depending on what’s included.

Let me break that down for you:

• 90-Minute Session: Ideal for the solo expert who needs updated headshots, 2–3 styled looks, and a handful of lifestyle images that elevate their online presence.
  
• 3.5-Hour Session: Best for teams or entrepreneurs preparing for a website overhaul, launch, or PR push. This package includes multiple looks, detailed storytelling shots, and more space for creativity and location changes.
  

Both sessions are tailored using my proprietary “Purposefully Planned Photography” method:

We dig into the why behind the photos, your business goals, content gaps, offers, and visibility challenges. Then we create a photo list that’s designed to not just look good, but help you:

• Raise your rates with confidence
  
• Show up more consistently online
  
• Position yourself as a premium expert before you ever say a word
  
• Clients walk away with strategy-backed images, not just pretty pictures.

What Goes Into That Investment?

Your brand shoot isn’t just “show up and smile.”

Here’s what your investment covers:

• Location rental (scouted and booked for you)
  
• Professional makeup and styling (so you feel like the best version of yourself)
  
• Creative direction + photo list planning
  
• High-res edited images
  
• A done-for-you experience that feels like your business just got a luxury upgrade
  

“99% of my clients say it was fun, easy, and more organized than they expected—
like their brand got a million-dollar glow-up.”

Case Study: From Generic to Premium

A wealth management firm recently hired me for a half-day brand shoot. We photographed 3 of their executives, capturing:

• Polished headshots
  
• Warm, relatable lifestyle imagery
  
• Team photos for their newly redesigned website
  

They invested $3,500 + makeup costs, and walked away with a strategic image library that their marketing team is now using across their site, speaking decks, and social media.

So… Why Do Some Brand Shoots Cost $600 and Others $3,500+?

It’s a fair question, and the difference is all in the depth, intention, and strategy.

$600 gets you a quick, entry-level shoot.

Think:

• A headshot or two
  
• Likely outdoors or in a single setup
  
• A handful of lightly edited images
  

There’s minimal planning, some alignment with your goals or brand message, just a few nice photos to fill a gap.

$3,500 gets you a strategic visual asset library.

You’re not just booking a photographer, you’re investing in a collaborative, high-touch experience that includes:

• Custom photo strategy built around your marketing, messaging, and offers
  
• Curated locations, professional styling, and intentional storytelling
  
• A variety of images that showcase your expertise, personality, and presence across platforms
  

These photos aren’t just beautiful, they’re built to convert, position, and elevate.

Because if your business is ready to grow, your visuals need to be working with you, not just sitting pretty on a profile pic.

But Here’s the Real Cost You Should Be Thinking About

Let’s say you skip the shoot.

You keep showing up online with mismatched, outdated, or inconsistent visuals. Maybe you crop your face out of group photos or use stock images that scream “generic.” And all the while…

People are Googling you.
Scrolling your profile.
Deciding if you’re the right fit.
Before they ever reach out.

If your photos don’t match your expertise, your dream clients are likely clicking away.

It’s Not About Vanity, It’s About Visibility

My clients often report that after our shoot:

• They raised their prices (because they finally felt premium)
  
• They got invited to speak, pitch, or collaborate
  
• They stopped hiding and started showing up consistently
  

They didn’t just look like experts.
They finally believed it, and acted accordingly.

Ready to Look Like the Expert You Already Are?

If you’re ready to:

• Charge more without second-guessing yourself
  
• Be confidently visible online
  
• Have photos that do the heavy lifting for your brand…
  

Let’s talk.

The first step? Head to the Contact Page and tell me about your brand.

From there, we’ll schedule a discovery call to explore if we’re the right fit and map out the vision for your shoot.